DIGJAM Vibrant Fashion Week Season II from Feb 14-16

Friday, February 11, 2011 ·

AHMEDABAD will host lively Fashion Week from February 14-16 in an attempt to launch the city on the country's fashion chart. 
Modelled on the lines of Lakme Fashion Week and
India fashion Week, the event will see participation from 20 designers from Mumbai. Efforts will be made to present the Kutchi art work to  and fashion enthusiast 
Fashion has history and Culture and civilization attached to it, If we talk about fashion and Gujarat we need to go little in past, with the textile business of the city, in the 19th century, when the city and the industry was recognized under the British Raj. Textile mills employed thousands of people from across the state, and the cotton garments manufactured were export across the world. The prosperity of the industry was the mainstay of the city's economy, and Ahmedabad was therefore termed the “
Manchester of the East."
In the 19th century, the fabric and industry received strong capital speculation. On
30 May 1861 Ranchhodlal Chhotalal founded the first Indian textile mill, the Ahmedabad Spinning and Weaving Company Limited. This was follow by the company of a series of & Textile mills such as the Calico Mills, Bagicha Mills and. By 1905 there were about 33 textile mills in the city. The industry further expanded rapidly during the First World War, and benefit from the influence of Mahatma Gandhi's Swadeshi movement, in a way Mahatma Gandhi played a main role in the Indian textile industry, we can say fashion is a retail features of the textile industry. 






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